AdWatch: Reebok / Dan VS Dave - 1992 Olympics - YouTube
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales over Nike. They signed on two American decathletes who were favored to win gold: Dan O'Brien
Dave Johnson videos, story, performances - Decathlonpedia - the encyclopedia of combined events
The Trials of Dan and Dave - 30 for 30 Podcasts
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
1992 Reebok Dan & Dave Commercial - YouTube
Dan and Dave case study v4
Where are they now: Dan and Dave - Sports Illustrated
The legend of 'Dan & Dave,' as told by Dan and Dave - PressReader
ESPN 30 for 30 Podcasts TV Spot, 'Hear to Believe: Dan and Dave' - iSpot.tv
Hall of Fame Class of 2012: Dan O'Brien
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Reebok Commercials - Dan and Dave - 1992 - YouTube
AdWatch: Reebok | Dan VS Dave – Speaking Human
Dave Johnson videos, story, performances - Decathlonpedia - the encyclopedia of combined events
30 for 30 Podcast: ESPN translates to audio medium - Sports Illustrated
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Reebok Pump - Wikipedia
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/MB2TEIWJHRMMZBIYTBACOBEE3A.jpg "Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald")
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
AdWatch: Reebok | Dan and Dave – Speaking Human
